We apply lean principles to entrepreneurial start-up enterprises. Our focus is on finding ways to deliver more value to customers and harness the power of the future. Our primary focus is on customer discovery, customer validation and business model innovation. Our principles are based upon the works of Eric Ries, Steve Blank and Alexander Osterwalder. We employ the following methodologies: Minimal Viable Product, Customer creation, Customer development, Actionable metrics, Rapid iterations, Con …